Holographic technology is a technique that uses the principles of interference and diffraction to record and reproduce a true three-dimensional image of an object. Holography uses a laser as an illumination source, and splits the light emitted by the source into two beams, one beam directly directed to the photosensitive sheet, and the other beam reflected by the object and then directed toward the photosensitive sheet. The two beams are superimposed on the photosensitive sheet to generate interference, and finally the hologram reproduced by the basic principle of the digital image is further processed to remove the digital interference and obtain a clear holographic image.

Holograms are three-dimensional (3D) freely existing projections in space, and they can be seen without 3D glasses. Holographic projections are next-generation content that can be used in almost any application, including conference, trade shows, events, product or business presentations. By using them, you can efficiently display objects, animated elements, and products three-dimensional to make them seem real in the real world. Often, they are made to look like they are floating in space, while ensuring visibility from all sides, unlike when you view images from a typical film on a regular screen. This way, you can walk around the hologram and still see a realistic picture. Without any supervision to keep presentation continue.

Today, holographic technology uses high-power HD projectors and computer-generated 3D images to create clear and faithful projections that impress the audience. In the future market, 3D holograms will appear more and more in advertising campaigns. Both real people and mannequins can shoot speeches, presentations and/or performances, or rotate directly on the audience’s head in sci-fi blockbusters product. Under this high-tech trend, many companies have adopted 3D holographic projection as part of their marketing strategy, and the technology is now more and more easy to enter the overall market for SME.